The 2008 American International Toy Fair sported the highly vaunted return of Dragonball Z to the hearts and minds of toy  retailers this year. Without a prominent toy line from Bandai America Inc. for more than eight years, the return of DBZ in toy-form is what title licensor FUNimation Entertainment Dragon Ball Z Bandai America Toy Fair 2008and top toy group Bandai are hoping will rejuvenate the fan base.

With new action figure designs of memorable characters and the property's debut in the Role-Play category, Dragonball Z is gearing up for a mighty impressive splash in the Spring and Fall seasons.

The exclusive toy manufacturer for Dragonball Z, Bandai is making sure that fan satisfaction is at the top of the list with the title's return to the toy market. The Spring 2008 line-up includes a good array of toys never-before-seen on western shores, delivered straight from Japan for the States. A line of toys, exclusively designed for the western market, is also on tap from Bandai this year.

"Bandai America returned to the Dragonball Z brand not only to satisfy the existing demand for new products, but also to take the toy line to a new dimension, which i why we're launching in the role-lay category for the first time," Colleen Sherfey, Senior Director of Marketing, Bandai America Inc., commented recently.

"The exciting Fall line-up allows us to target both adult fans looking to further build their Dragonball Z toy collections, as well as the younger generation who will be drawn to the property by the play patterns and become future collectors."

Toys from every chapter of this memorable Japanese animated title will be in action figure form. From the ever-pessimistic Vegeta to the precocious Buu, from the indomitable Cell to the many power variations of the mega-hero Goku; and Super Saiyans of every sort; new Dragonball Z action figures will assuredly cover store shelves in due time. Also of note: sure to gain the trust of old school Dragon Ball fans are Bandai's Kamehameha Wrist Bands, a Fall 2008 release that highlights a relatively small but long-planned schedule of toy and role-play items.

The spring 2008 and fall 2008 DBZ products will feature action figures, action figures and more action figures. The spring 2008 line up debuted in January retail, while the Fall collection launches in and around the months of July/August 2008. Details for the Spring/Fall 2008 toy lines, from Bandai America Incorporated are as follows. Images of new toys, play sets and other items are linked/featured in the following/appropriate sections of this AnimationInsider.net report (images of the Fall 2008 toy line will not be available until June 2008). Items listed are given a detailed product description, the recommended age group for the product and the scheduled date of release.
Source   Animation insider